Celebrating a century of innovation
by businessmirror

Posted on June 16, 2017




IN 1917, the first-ever car bearing the bejeweled three-diamond emblem was the Model A built by then Mitsubishi Shipbuilding Co. The company went on to build Japan’s very first series-produced vehicle with a 22-car production. And between the post-World War II and 1970’s era, the introductions of various vehicle segments from commercial to passenger ultimately established the present Mitsubishi Motor Corp.

In order to immerse the public into the automaker’s glorious history, Mitsubishi Motors Philippines Corp. (MMPC) recently staged a four-day motor show event showcasing its rich heritage. “The goal has always been to maintain the trust and admiration of people to the vehicles that carry the three-diamond emblem, which ran first on the road in 1917. It’s through loyal customers that we were able to class-leading company that provides not just world-class vehicles, also outstanding services,” MMPC President and CEO Yoshiaki Kato said.

Dubbed as the “Mitsubishi 100 Years Anniversary Expo”, brand fanatics in the country were treated with one-of-a-kind experience brought about by the automaker’s century of innovation. Also, during the kick-off program, MMPC, known for its charitable practices, donated P1 million to the GMA Kapuso Foundation Inc. This was for the benefit of the bridge-construction project interconnecting a school and a village in Buhi, Camarines Sur.

Legendary spectacle

Considered as the main attraction, MMPC showcased a seven-car line up representing Mitsubishi’s historical milestones. As many of us expected to see typical retro cars on display, the choice of rather presenting the legendary vehicles that bought eminence to the brand exceeded our expectations. Take note that these iconic cars on display were the actual units from Mitsubishi Auto Gallery in Okazaki, Japan, shipped to the country to take part in the auto expo.

Leading the pack was Japan’s first full 4WD passenger car—the PX33. Back in 1935, it was manufactured at the Kobe shipyard of Mitsubishi Heavy Industries Ltd. Next was the 1971 Japan Grand Prix overall winner, Colt F2000, driven by Kuniomi Nagamatsu. Its R39B racing engine with side-mounted radiator became the benchmark of today’s formula racing cars. Then, there’s the Lancer 1600 GSR—two-time winner (1974 and 1976) of the most grueling “Safari Rally”. Tapped as Mitsubishi’s most successful rally car, it was based on the Galant GTO and FTO platforms with impressive specifications admired by many.

image and article source: Business Mirror